Kassia Karr

Fractional Brand and Marketing Leader

I help innovative, growing companies build brands that mean something, delviering senior strategic thinking and hands-on creative capabilities for teams that need both.

Available for fractional roles and new projects.
Working remotely from London.

Expertise

With 15+ years of experience across the US, UK, Europe, and India, I've worked at every level of the brand-building process. I started in ethnographic research in India, became a brand strategist at Wieden+Kennedy, founded a documentary production studio in New Delhi, and have gone on to build brand and marketing functions for scaling companies across the US and UK.

Now I partner with early and mid-stage startups as a fractional brand and marketing lead. My best work happens with lean teams doing serious work across tech, healthcare, energy, and climate, as a partner who can think strategically and execute creatively.

Services

Brand Strategy & Positioning

I work with companies to define what they stand for, how they're differentiated, and how that translates into a coherent identity across every touchpoint. I help build brand positioning that holds up, grounded in research and an honest look at what makes a brand different.

Creative Direction

From rebrands to campaign concepting, I shape and oversee the creative output that brings a brand to life, working alongside design and production teams to ensure the work is distinctive, considered, and true to strategy.

Content

I write, direct, and produce across formats, from white papers and case studies to video and podcasts and more, with the range to move between strategic narrative and hands-on execution. I also build high-performing creative teams and structure AI-supported systems to maximize output.

Nao Medical: I built the brand function for a fast-growing urgent care provider expanding across NYC, establishing a new department, leading a full rebrand, and managing a team producing everything from campaign and print to digital, social, and in-clinic experience, scaling consistently across 10 locations.

OYO: As OYO expanded into multiple new markets simultaneously, the challenge was moving fast without losing brand integrity. I served as the central brand partner across the UK, US, EU, and LatAm, overseeing localization, rebranding, collateral production, and team operations.

KloudGin: Full content marketing function personally managed for a B2B SaaS company serving utilities and the public sector, spanning copywriting, graphic design, video, podcast, email, digital advertising, social, AI system development, ABM/SDR messaging, syndication, and more.

SupplyAI: As Head of Brand during this AI-powered returns platform's go-to-market phase, I led strategic narrative development, brand architecture, visual identity design, and content strategy, building the brand foundation from the ground up ahead of launch.

Dear: I co-founded Dear, a documentary production studio creating short-form video and brand content for some of India's most interesting companies, including Nicobar, Indelust, and Olio. Our documentary "Who is Mickey?" was selected as a pick by Nowness Asia.

Wieden+Kennedy Delhi: At one of the world's most respected creative agencies, I worked as a strategic brand planner on campaigns for Levi's, Heineken, Coca-Cola, P&G, and more, conducting consumer research and supporting strategy and new business development.

“She worked relentlessly to make sure all aspects of the brand were consistent and tied into one another. She propelled growth for the brand and brought energy to our team.”

Anand S. Ahuja, Founder & CEO, Bhaane

“Kassia is super smart, analytical, culturally informed and on point, diligent and progressive in her thinking and in her creativity.”

Jamie Sweeney, Founder, Neighbourhood Insight

“She can wear many hats from strategy, through creative to project management, will take the lead on strategic topics and deliver great work.”

Monika Holod, formerly Global Brand VP, OYO

“Kassia brings an unrivaled eye to brand, translating design ideas into a fully fleshed out and impactful brand identity that reflects the purpose and character of a company. Her work extends beyond 'branding' — developing immediately applicable business strategies, content, and channels, all focused on enabling growth.”

Matthew Stammers, CMO, Basis Technologies

Skills

Strategy & Research
Brand strategy and positioning
Consumer and qualitative research
Competitive analysis
Narrative and messaging development

Creative Leadership
Creative direction
Brand identity development
Campaign concepting
Creative production oversight

Content & Production
Long and short form copywriting
Video production and direction
Podcast production
Graphic design
Website design and management

Marketing
Product marketing and positioning
Content marketing management
Sales enablement and collateral
Email and nurture campaigns
Social media and community management

Leadership & Operations
Fractional brand and marketing leadership
Cross-functional team management
Project and program management
AI system management
Remote and globally distributed team working

Education

Boston University
University Professors Program
BA and MA, Interdisciplinary Concentration
2010