Kassia Karr

Fractional Brand and Marketing Leader

I help innovative, growing companies build brands that mean something, delivering senior strategic thinking and hands-on creative capabilities for teams that need both.

Available for fractional roles and new projects.
Working remotely from London.

Nao Medical: I built the brand function for a fast-growing urgent care provider expanding across NYC, establishing a new department, leading a full rebrand, and managing a team producing everything from campaign and print to digital, social, and in-clinic experience, scaling consistently across 10+ locations.

OYO: As OYO expanded into multiple new markets simultaneously, the challenge was moving fast without losing brand integrity. I served as the central brand partner across the UK, US, EU, and LatAm, overseeing localization, vertical rebranding, collateral production, and brand team operations.

KloudGin: Full content marketing function managed for a B2B SaaS company serving utilities and the public sector, spanning copywriting, graphic design, video, podcast, email, digital advertising, social, AI system development, ABM/SDR messaging, syndication, and more.

SupplyAI: As Head of Brand during this AI-powered returns platform's go-to-market phase, I led strategic narrative development, brand architecture, visual identity design, and content strategy, building the brand foundation from the ground up ahead of launch.

Dear: I co-founded Dear, a documentary production studio creating short-form video and brand content for some of India's most interesting independent companies, including Nicobar, Indelust, and Olio. Our documentary "Who is Mickey?" was selected as a pick by Nowness Asia.

Wieden+Kennedy Delhi: At one of the world's most respected creative agencies, I worked as a strategic brand planner on campaigns for Levi's, Heineken, Coca-Cola, P&G, and more, conducting consumer research and supporting campaign strategy and new business development.