Kassia Karr

Fractional Brand and Marketing Leader

I help ambitious, growing companies build brands that mean something — bringing senior strategic thinking and hands-on creative capability to the teams that need both.

Available for fractional roles and new projects.
Working remotely from London.

Expertise

With 15+ years of experience across the US, UK, Europe, and India, I've worked at every level of the brand-building process — from strategic planning at Wieden+Kennedy to founding my own production studio in New Delhi, leading rebrands for scaling companies, and coordinating brand initiatives across multiple international markets.

I specialize in working with early and mid-stage startups — lean teams doing serious work across tech, energy, healthcare, and climate — as a fractional partner who can think strategically and execute creatively.

Services

Brand Strategy & Positioning

I work with companies to define what they stand for, how they're differentiated, and how that translates into a coherent identity across every touchpoint — grounded in research and strengthened by experience across various industries and markets.

Creative Direction

From rebrands to campaign concepting, I shape and oversee the creative output that brings a brand to life — working alongside design and production teams to ensure the work is distinctive, considered, and true to strategy.

Content

I write, direct, and produce across formats — long and short form copy, video, podcasts, and more — with the range to move between strategic narrative and hands-on execution. I also build high-performing creative teams and structure AI-supported systems to maximize output.