Portfolio

Kassia Karr


Fractional Brand and Marketing Leader

I help innovative, growing companies build brands that mean something, delivering senior strategic thinking and hands-on creative capabilities for teams that need both.





Wieden+Kennedy
Nike
Wild
Highsnobiety
Neighbourhood
Levi's
Bacardi
Motorola
Wilhelmine
Anomaly
Wieden+Kennedy
Nike
Wild
Highsnobiety
Neighbourhood
Levi's
Bacardi
Motorola
Wilhelmine
Anomaly


Available for fractional roles and new projects.
Working remotely from London.


Expertise 


With 15+ years of experience across the US, UK, Europe, and India, I've worked at every level of the brand-building process. I started in ethnographic research in India, became a brand strategist at Wieden+Kennedy, founded a documentary production studio in New Delhi, and have gone on to build brand and marketing functions for scaling companies across the US and UK. 

As an insights researcher, I've also supported numerous projects for agencies including High Snobiety, Neighbourhood, Anomaly, and Wolf & Wilhelmine, for brands including AirBNB, Wild, Mueller, Absolut, Nike, Motorola, Bacardi, Paul & Shark, Levi's, and more. 

I currently partner with early and mid-stage startups as a fractional brand and marketing lead. My best work happens with lean teams doing serious work across tech, healthcare, energy, and climate, as a generalist who can think strategically and execute creatively.


Services


Brand Strategy & Positioning 

I work with companies to define what they stand for, how they're differentiated, and how that translates into a coherent identity across every touchpoint. I help build brand positioning that holds up, grounded in research and an honest look at what makes a brand different.

Creative Direction

From rebrands to campaign concepting, I shape and oversee the creative output that brings a brand to life, working alongside design and production teams to ensure the work is distinctive, considered, and true to strategy. 

Content  

 I write, direct, and produce across formats, from white papers and case studies to video and podcasts and more, with the range to move between strategic narrative and hands-on execution. I build high-performing creative teams and structure AI-supported systems to maximize output.